Ugg Ads

• Date:October 3rd, 2007
• Client:Ugg Japan
• Categories:Advertising, Creative Direction

A series of ads for UGG which ran in 2007 and 2008 issues of Papersky. We had the most “oshare” [fashionable] families from the kids to the parents- warm their feet in these fuzzy sheep skin boats. Easy to say these early ads helped set the trend for feet of all sizes in Japan.