Papersky x Adidas Originals II

• Date:August 20th, 2008
• Client:Adidas Japan
• Categories:Advertising, Catalog, Editorial Direction, Custom Magazines, Creative Direction

This is the second free paper we did with the Adidas’ Originals line. The concept went like this- both Papersky and Adidas Originals were about things that were ‘real’- ‘real people’ and ‘real music.’ Things that weren’t flashy, lacking substance or just fashionable for a week but rather things that had a ‘real cultural value’ and this content-rich free paper is what we created as an embodiment of our visions.