The North Face x Mt. Fuji

• Date:July 2nd, 2007
• Client:The North Face
• Categories:Advertising, Travel, Editorial Direction, Custom Magazines, Creative Direction

We teamed up with The North Face to head out to Mount Fuji to do an original and unique editorial piece on a century-old icon. This piece, which featured artists taking various routes up the mountain and then creating pieces relating to Fuji, was initially featured in the one and only Papersky. Together, we then decided to exhibit the works and story at The North Face shops around Japan.