DGRACE Catalog

• Date:September 15th, 2002
• Client:DGRACE
• Categories:Catalog, Editorial Direction, Creative Direction

Back in 2002 DGRACE, an apparel brand designed by Chida Koichi, approached us at Knee High to work together on their next catalog. With our good friend Benjamin Sommerhalder, we shot photos of the girls who worked in the Dgrace shops throughout Japan. At the time, this was a departure from the ‘just shoot and see’ format and actually more part of a new creative, conceptual and artistic approach to the production of brand catalogs in Japan. Knee High and Benjamin were one at the forefront of adding a new dimension to our clients’ image, ‘brand.’ You can ask those who remember, this was changing the way brands approached and produced catalogs in Japan.